Let's Talk Equality
FYP Project, Digital Campaign.

Let's Talk Equality is a digital campaign promoting gender equality in the family. For Malaysia to work towards gender equality, an environment that supports a balance in responsibilities, opportunities and the freedom of expression must first be built in the home itself. Let's explore what others experience, observe the realities we might not see, and most importantly - let's talk about it. 

 

This campaign consists of 3 playable, animated Gamenarios (game scenarios) with storylines that bring you through depictions of gender inequality in an everyday life situation. Scroll to the bottom to see an excerpt of the campaign.

The visuals were completed on Procreate, and animated on Procreate or Adobe After Effects. The website and Gamenarios were coded in Notepad++.